Acted as analyst of the marketing team at Wiz Parceiros, a B2B business unit of the Wiz Group, specializing in financial solutions. Focus areas included brand management, digital content creation, layout standardization, stakeholder communication, internal sales campaign development, social media management, and the maintenance of web pages.
The Marketing department focuses on defining and analyzing objectives related to sales performance and partner relationships. Key responsibilities include the creation of incentive campaigns, dissemination of critical information regarding administrative procedures and ongoing campaigns, and the resolution of issues within the communication network. The department also plays a strategic role in the company’s expansion efforts and digital positioning, maintaining a close collaboration with teams involved in the development of digital solutions.
Developed graphic materials and content to strengthen brand positioning across social media platforms. Produced and edited a wide range of formats, including photography, illustrations, GIFs, and promotional videos. A key highlight was the monthly production of live broadcasts focused on topics related to the company’s product market, enhancing engagement and thought leadership.