This project showcases the visual identity developed for psychologist Débora Kaneko, blending warmth, professionalism, and clarity to reflect her therapeutic approach. From logo to stationery and a responsive website, the brand was designed to create a sense of trust, emotional safety, and modern elegance, supporting both her clinical practice and her digital presence with consistency and soul.
The visual identity draws inspiration from concepts of emotional balance, human connection, and gentle transformation.
A soft, earthy color palette evokes calm and grounding, while organic shapes and minimalist typography reflect clarity and openness. Influences came from modern wellness branding, and subtle nature motifs, aiming to communicate both professionalism and a deeply human approach. The result is a brand that feels both contemporary and timeless, offering visual comfort to clients seeking support.
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